Contextual advertising is a good way to fund a website. In the past, you may be familiar with how many webmasters have put up banner ads in hopes that their visitors would click on them and maybe even buy something. Sometimes they were based on pay per click while others paid a certain amount per thousand while still others were strictly commission.
After time, people did get tired of the banner format. They could see it and relate to the fact that this was an ad and they did not want to participate. Banners have lost effectiveness.
Text ads became more effective because they could blend right in with your content. It turned out that the right text ad which was related to the content were resulting in higher clicks which meant more money.
Then companies like Google have taken the lead in turning the mere text ad link into something bigger - by automatically reading your existing content, it could pull up an ad related to it. This results in the webmaster being able to focus more on the text and less on the ad while the advertisers were assured of relevant websites showing their ads which would give them a targeted audience for sales. All in all is a win-win situation.
Many "gurus" have come about trying to sell expensive manuals to help you make more money by pushing Adsense. Some books are better than others, but most of them cost in excess of $ 80USD. For the beginner, this may seem a bit steep, especially when you are just getting your feet wet.
Some of the misleading advice given would make one believe all they have to do to make thousands of dollars a day is to buy a bunch of domains with a hot keyword and get free content then put your Adsense code in the hot zones and promote your site. In theory, if you had 10 hot keyword based sites with content heavy in that keyword and you could obtain a very high click through rate, you could make a few hundred dollars a day for each site and the more sites you have the better.
Here's why it is misleading:
What may be hot one day may not be hot in a few days. People may compete for a keyword that could gain $ 10 per click, but with the smart pricing in effect, that $ 10 could get down to .30
No comments:
Post a Comment